I help startups, healthcare brands & D2C businesses increase conversion through product design, websites & AI content.
12+ years at scale — India's largest beauty platform (Purplle) → SaaS tools built with AI. Helping businesses launch faster and convert better.
I'm Mohammad Iliyas — an independent product design consultant with 12+ years building digital products that actually move metrics. I spent a decade at one of India's largest beauty e-commerce platforms before going independent.
Today I work at the intersection of product thinking, visual design, and AI tooling — helping founders, D2C brands, healthcare professionals, and SaaS teams ship better products faster than a traditional agency can.
I use AI not as a gimmick but as genuine workflow acceleration — from vibe-coded SaaS prototypes to AI-generated PDP imagery that replaces expensive photoshoots.
Designed a complete product ecosystem across kiosk, mobile app, TV display, web portal, and admin dashboard. One design system, five surfaces, millions in donations processed.
Led product design for 10 years across Discovery, PDP, Checkout, Auth, and Loyalty — every decision tied to measurable business outcomes at millions-of-users scale.
Designed and built from scratch — Figma to WordPress — for one of India's top US-trained neurologists. Trust architecture, teleconsultation conversion, global patient reach.
Replaced traditional photoshoots with Midjourney AI-generated product and lifestyle imagery for a Gen-Z jewellery brand on Shopify. Zero photoshoots. Full PDP coverage.
Full SaaS learning platform — student dashboards, live classes, tutor marketplace, Tajweed tools, gamification, subscriptions — designed and vibe-coded end to end with AI assistance.
Full AI-generated brand video — no traditional shoot, complete brand alignment for social.
AI-generated product reel for Instagram Reels and YouTube Shorts — food visuals, motion, brand messaging.
AI-generated jewellery imagery replacing full photoshoots on Shopify PDP pages.
"Mohammad completely transformed how we think about our product. He didn't just design screens — he identified the exact drop-off points in our funnel and fixed them. Our checkout conversion went up and the team finally has a design system we can actually use."
"Working with Mohammad on our website was seamless. He understood exactly what our patients needed to feel confident booking a consultation. The trust signals, the teleconsultation page structure — it was thoughtful design that actually converts."
"Mohammad built MadinaApps' entire product design from the ground up — across kiosk, app, web, and TV. He has a rare ability to hold complex multi-surface systems in his head and make them feel simple for the user. Exceptional work."
"The AI-generated product images Mohammad created for Enmode were indistinguishable from professional photography. We saved weeks of photoshoot scheduling and thousands in production costs. Our PDP conversion improved immediately."
"As a first-time founder, I needed a design partner who could think like a product manager and execute like a designer. Mohammad did both. He asked the right questions before touching Figma, and shipped fast without cutting corners."
"Mohammad's AI video work for OKBite gave us high-quality brand content in days, not weeks. The output looked premium — our social engagement went up significantly and we didn't have to coordinate a single shoot."
No sales pitch. Bring your product problem — I'll give you a clear outside perspective in 20 minutes. Completely free.
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